Growth Operating Systems Built for People. Powered by Intelligence.

As services businesses scale, execution complexity increases.
Growth becomes harder to sustain as decision-making fragments, performance varies by team, and too much value is lost to manual work.
Aperture works alongside leadership teams to design and install firm-owned growth operating systems that bring clarity, cadence, and intelligence to execution - freeing teams from manual drag and making performance predictable, scalable, and owned by the business.

Services

Growth Readiness Scan

Rapid Diagnostic

Timeline: 5 minutes

22-question assessment that evaluates four pillars: Strategic Value Creation, Operational Evolution, Digital Infrastructure, and Go-to-Market integration.

You receive a banded maturity score, key friction points, and a clear recommendation on the next best move.

Designed as a fast, low-lift entry point for leadership teams assessing readiness for scale.

Diagnostic & Strategic Review

Timeline: 4–6 weeks

We run executive interviews, analyse performance data, and facilitate 2–3 working sessions with the leadership team.

Outputs include:
    • Scorecard across four growth pillars
    • Prioritised 90 / 180 / 365-day roadmap
    • 12-month value creation and payback model

Delivered as a board-ready strategic readout.

Growth Operating System Build

Timeline: 12–24 weeks

A phased build of your bespoke, firm-owned GTM operating system, including:
        • Operating model and governance
        • Leadership cadence and execution rhythm
        • ICP, offer, pricing and packaging architecture
        • RevOps, data layer, and dashboards
        • Change management and adoption governance

This is where strategy becomes institutional capability.

Deal Support: Due Diligence & Exit Readiness

For private equity, family offices, and founder-led M&A.

Pre-deal support includes:
    • GTM diligence memo
    • Integration and value creation thesis
    • Risk analysis and go / no-go recommendation
    • Estimated investment required to unlock upside

Exit readiness includes:
    • KPI and growth narrative
    • Data room readiness
    • Pricing and packaging optimisation
    • Forecasting and governance alignment

Board Engagement & Advisory Support

We translate the growth operating model into board-level decision support.

Includes:
    • Monthly board pack
    • Meeting attendance as advisor
    • Quarterly strategy and value creation deep dives

Designed to support boards in governing growth with clarity and confidence.

Non-fiduciary role.

Talk to a Growth Operating Partner

Build the systems, cadence, and intelligence that make your people productive, your growth consistent, and your business scalable.

    Frequently Asked Questions

    Aperture works with services businesses where growth depends on people, workflows, and judgment rather than products.

    We partner with founder-led and CEO-run mid-market firms, complex professional and technical services businesses, and platforms preparing to scale. If growth relies on individual heroics rather than systems, we’re a strong fit.
    We design and install company-owned growth operating systems.

    In practical terms, we help leadership teams turn growth ambition into consistent execution by building the structure, cadence, and systems that make performance repeatable across teams, regions, and roles.

    This is build-and-embed work, not advice in isolation.
    We start with your reality.

        • Align on goals, margins, and constraints
        • Identify the most expensive friction point in the business
        • Design the operating model that removes it
        • Build and embed the cadence, workflows, and data so results stick

    The focus is always on execution that compounds, not short-term fixes.
    We operate as a Growth Operating Partner.

    That means we don’t just recommend what to do. We help build how growth actually runs day to day, alongside your team, until the system works without us.

    Our goal is capability, not dependency.
    Yes. Always.

    We embed with leadership and operators so the system works in the real world. When specialist skills are required, we bring trusted experts and manage delivery end-to-end.

    Everything we build is designed to be owned and run by the business.
    Most firms optimize parts of the business.
    We build the operating system behind growth. We don’t sell tools, push frameworks, or leave decks behind.

    We design and install the structure, execution rhythm, and governance that make growth repeatable.
    Pricing is scope-based and outcome-led.

    Each engagement is structured around clear deliverables and the implementation required to achieve them, with defined exit criteria at every phase. Proposals include a practical 12-month value and payback view so expectations are aligned from the start.

    No open-ended retainers. No surprises.
    We specialise in human-led services businesses where growth is delivered by people, judgment, and execution - and where too much value is still lost to manual work.

    This includes professional, technical, industrial, and field-based services such as law, wealth and asset management, engineering, construction, managed services, and other B2B services businesses.

    These environments are often the most ripe for automation and AI-driven optimisation: not to replace people, but to remove manual drag, improve decision-making, and allow teams to focus on higher-value work.

    If growth breaks because human-led execution doesn’t scale, we can help.
    Over a 10-year track record, this foundational delivery framework has delivered proven results:
    $45m+

    New revenue generated
    for clients

    $3.5b+

    In capital deployed working alongside deal teams and investors

    10,000+

    Annual hours saved from
    recent operating model
    development

    Meet Rachel.

    Rachel Lawler is the Founder & Operating Partner of Aperture Growth. She is the creator of Aperture's tech enabled Go-to-Market delivery framework – which was formed from 20+ years in big law, private equity, and business ownership.

    See biography
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