We deliver a single, seamless, and powerful Go-To-Market engine.

Our Go-to-Market delivery framework is an integrated process where each stage builds on the last to activate a high-performance GTM machine for your business.

Strategic Value Creation

Creating an enduring, valuable asset for the future is the highest priority for every Founder, CEO and Board.

Operational Evolution

Building the operational foundation that turns success into enduring enterprise value.

Digital Infrastructure

Data, technology and systems are the physical manifestation of your operational strategy. It's the tangible architecture that makes your business scalable.

Go-to-Market Engine

The final, strategic layer that converts all your foundational work into a disciplined integration and action plan.

Strategic Value Creation

We help leaders build the operational roadmap for their next stage of growth by leveraging our unique blend of strategic go-to-market (GTM) expertise and tech-enabled operations. The first phase of our work is a strategic diagnostic that uncovers fragmentation and provides a clear plan for your company’s next stage of evolution.

Pillar One Deliverable

  • A foundational operational blueprint and a clear roadmap to increasing enterprise value.

Operational Evolution

The strategic plan for value creation is only as strong as the operational foundation that supports it.
Growth built on ad-hoc efforts and manual processes will never deliver increased enterprise value. We solve this by building the operational systems that turn disconnected efforts into a repeatable and efficient process. Our approach is to build a foundational system that reflects how your business works, not shoehorn it into a new tech stack.

We turn your operational challenges into your greatest asset. This process ensures your business is built on a solid foundation, ready to become an enduring market leader.

Pillar Two Deliverables

  • A client journey map and a tech stack overlay for your GTM function.
  • A foundational blueprint for a technology-enabled operational system.

Digital Infrastructure

The most effective Go-to-Market (GTM) engines are built on a foundation of clean data and an integrated technology stack. This phase ensures you have the correct technology infrastructure to facilitate your growth plan by making sure all systems are fully integrated and rolling up into a single source of truth.

The foundation we build is your future-proof advantage, paving the way for automation and AI-driven solutions to optimize your digital infrastructure for the long term.

Pillar Three Deliverables

  • Clean and Integrated Data Infrastructure.
  • Streamlined Systems Landscape.

Go-to-Market Engine

With your operational and technological foundation firmly in place, the final step is to build a powerful GTM engine. This final phase aligns every department around a single, high-impact plan, ensuring your disciplined operations are focused on the right outcomes to grow enterprise value sustainably.

You are now ready to launch.

Pillar Four Deliverables

  • Market Strategy & Positioning: A clear, data-driven GTM market strategy.
  • Organizational Alignment: Nailing down the frameworks and cross-communication for every team.
  • Integration & Operation: Relentless focus on execution to bring the GTM plan to life.
Over a 10-year track record, this foundational delivery framework has delivered proven results:
$45m+

New revenue generated
for clients

$3b+

In capital deployed working alongside deal teams and investors

10,000+

Annual hours saved from
recent operating model
development

Meet Rachel.

Rachel Lawler is the Founder and lead
consultant of Aperture Growth. She is the
creator of Aperture's tech enabled Go-to-Market delivery framework – which was formed from 20+ years in big-law, private equity, and business ownership.

See biography
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