Your blueprint for growth.

Our three-phase framework transforms complex Go-to-Market challenges into profitable, sustainable revenue engines.

Phase 1: Diagnostic & The Strategic Blueprint

We begin with a deep dive to understand your organization and establish a baseline against best practices. This allows us to uncover the operational fragmentation holding back your GTM engine. The strategic blueprint provides a clear path forward that accelerates your company’s enterprise value and delivers a payback in less than one year.

Phase 2: Build the System

In this hands-on execution phase, we build a high-performance, repeatable system from the ground up. We build the foundational technology that enables your operations to become more efficient, predictable, and defensible —without shoehorning your business into a new tech stack.

Phase 3: Activate Your GTM Engine and Launch with Precision

With your operational and technological foundation in place, we launch your GTM engine. This final phase aligns every department around a single, cohesive plan, ensuring your disciplined operations are focused on the right outcomes to grow enterprise value sustainably.

Our Go-to-Market delivery framework is an integrated process where each stage builds on the last to activate a high-performance GTM machine for your business.

Strategic Value Creation

Creating an enduring, valuable asset for the future is the highest priority for every Founder, CEO and Board.

Operational Evolution

Building the operational foundation that turns success into enduring enterprise value.

Digital Infrastructure

Data, technology and systems are the physical manifestation of your operational strategy. It's the tangible architecture that makes your business scalable.

Go-to-Market Engine

The final, strategic layer that converts all your foundational work into a disciplined integration and action plan.

Strategic Value Creation

We help leaders build the operational roadmap for their next stage of growth by leveraging our unique blend of strategic go-to-market (GTM) expertise and tech-enabled operations. The first phase of our work is a strategic diagnostic that uncovers fragmentation and provides a clear plan for your company’s next stage of evolution.

    Operational Evolution

    The strategic plan for value creation is only as strong as the operational foundation that supports it.
    Growth built on ad-hoc efforts and manual processes will never deliver increased enterprise value. We solve this by building the operational systems that turn disconnected efforts into a repeatable and efficient process. Our approach is to build a foundational system that reflects how your business works, not shoehorn it into a new tech stack.

    We turn your operational challenges into your greatest asset. This process ensures your business is built on a solid foundation, ready to become an enduring market leader.

      Digital Infrastructure

      The most effective Go-to-Market (GTM) engines are built on a foundation of clean data and an integrated technology stack. This phase ensures you have the correct technology infrastructure to facilitate your growth plan by making sure all systems are fully integrated and rolling up into a single source of truth.

      The foundation we build is your future-proof advantage, paving the way for automation and AI-driven solutions to optimize your digital infrastructure for the long term.

        Go-to-Market Engine

        With your operational and technological foundation firmly in place, the final step is to build a powerful GTM engine. This final phase aligns every department around a single, high-impact plan, ensuring your disciplined operations are focused on the right outcomes to grow enterprise value sustainably.

        You are now ready to launch.

          Over a 10-year track record, this foundational delivery framework has delivered proven results:
          $45m+

          New revenue generated
          for clients

          $3.5b+

          In capital deployed working alongside deal teams and investors

          10,000+

          Annual hours saved from
          recent operating model
          development

            Frequently Asked Questions

            Aperture works with services businesses where growth depends on people, workflows, and judgment rather than products.

            We partner with founder-led and CEO-run mid-market firms, complex professional and technical services businesses, and platforms preparing to scale. If growth relies on individual heroics rather than systems, we’re a strong fit.
            We design and install company-owned growth operating systems.

            In practical terms, we help leadership teams turn growth ambition into consistent execution by building the structure, cadence, and systems that make performance repeatable across teams, regions, and roles.

            This is build-and-embed work, not advice in isolation.
            We start with your reality.

                • Align on goals, margins, and constraints
                • Identify the most expensive friction point in the business
                • Design the operating model that removes it
                • Build and embed the cadence, workflows, and data so results stick

            The focus is always on execution that compounds, not short-term fixes.
            We operate as a Growth Operating Partner.

            That means we don’t just recommend what to do. We help build how growth actually runs day to day, alongside your team, until the system works without us.

            Our goal is capability, not dependency.
            Yes. Always.

            We embed with leadership and operators so the system works in the real world. When specialist skills are required, we bring trusted experts and manage delivery end-to-end.

            Everything we build is designed to be owned and run by the business.
            Most firms optimize parts of the business.
            We build the operating system behind growth. We don’t sell tools, push frameworks, or leave decks behind.

            We design and install the structure, execution rhythm, and governance that make growth repeatable.
            Pricing is scope-based and outcome-led.

            Each engagement is structured around clear deliverables and the implementation required to achieve them, with defined exit criteria at every phase. Proposals include a practical 12-month value and payback view so expectations are aligned from the start.

            No open-ended retainers. No surprises.
            We specialise in human-led services businesses where growth is delivered by people, judgment, and execution - and where too much value is still lost to manual work.

            This includes professional, technical, industrial, and field-based services such as law, wealth and asset management, engineering, construction, managed services, and other B2B services businesses.

            These environments are often the most ripe for automation and AI-driven optimisation: not to replace people, but to remove manual drag, improve decision-making, and allow teams to focus on higher-value work.

            If growth breaks because human-led execution doesn’t scale, we can help.

            Meet Rachel.

            Rachel Lawler is the Founder & Operating Partner of Aperture Growth. She is the creator of Aperture's tech enabled Go-to-Market delivery framework – which was formed from 20+ years in big law, private equity, and business ownership.

            See biography
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