Rachel Lawler

Rachel Lawler is the Founder and lead consultant of Aperture Growth. Her advisory is built on over 20 years of experience across professional services, private equity, big law, startups, and technology. She brings a unique entrepreneurial approach to scaling businesses and accelerating top-line growth.

Rachel’s expertise is a bespoke playbook, forged by a 360-degree perspective built from experience founding, building and scaling, and ultimately selling businesses and is forged by extensive experience spent in professional services and private equity originating opportunities for buy side investors.

Rachel knows firsthand the operational challenges and solutions for building and scaling a company from the ground up. Paired with her deep understanding of what buy-side investors seek, this is a strategic advantage for her clients. She knows how to prepare a business for its next chapter and what it takes to make a company an undeniable asset and attractive to sophisticated buyers.

This unique dual perspective is the foundation of her 'operating model.' Rachel’s mission at Aperture Growth is to bring this clarity to complexity. She works with Founders and CEOs to build the infrastructure — across operations, go-to-market strategy, sales and marketing — that transforms a company into a scalable, defensible, and highly attractive asset.

She doesn’t just offer advice; she closes the loop between strategy and operations. She provides hands-on expertise to drive the execution of strategic recommendations. The results of this work are clear: her systems have generated over $45m+ in new revenue for clients and saved over 1000+ annual hours from recent operational improvements.

This blend of expertise is her core strength. She is not just a consultant who helps with growth; she is a partner who understands the business from the inside, knows what it takes to scale, and has a direct line of sight into what a business needs to be valuable to a buy side investor.