Rachel Lawler
Founder. Operator. Architect.
Rachel Lawler is the Founder &Operating Partner of Aperture Growth. With over 20 years of experience across professional services, private equity, big law, start-ups, and technology, she brings a unique entrepreneurial approach to scaling businesses and accelerating top-line growth.
Her expertise is a bespoke playbook, forged from a 360-degree perspective — from founding, building, and selling businesses to over a decade spent originating deals for buy-side private equity investors. She doesn’t just offer advice; she provides hands-on expertise to drive execution, transforming businesses into undeniable assets for sophisticated buyers.
Over a 10-year track record, this foundational delivery framework has delivered proven results:
$45m+
New revenue generated
for clients
$3.5b+
In capital deployed working alongside deal teams and investors
10,000+
Annual hours saved from
recent operating model
development
Frequently Asked Questions
Aperture works with services businesses where growth depends on people, workflows, and judgment rather than products.
We partner with founder-led and CEO-run mid-market firms, complex professional and technical services businesses, and platforms preparing to scale. If growth relies on individual heroics rather than systems, we’re a strong fit.
We partner with founder-led and CEO-run mid-market firms, complex professional and technical services businesses, and platforms preparing to scale. If growth relies on individual heroics rather than systems, we’re a strong fit.
We design and install company-owned growth operating systems.
In practical terms, we help leadership teams turn growth ambition into consistent execution by building the structure, cadence, and systems that make performance repeatable across teams, regions, and roles.
This is build-and-embed work, not advice in isolation.
In practical terms, we help leadership teams turn growth ambition into consistent execution by building the structure, cadence, and systems that make performance repeatable across teams, regions, and roles.
This is build-and-embed work, not advice in isolation.
We start with your reality.
• Align on goals, margins, and constraints
• Identify the most expensive friction point in the business
• Design the operating model that removes it
• Build and embed the cadence, workflows, and data so results stick
The focus is always on execution that compounds, not short-term fixes.
• Align on goals, margins, and constraints
• Identify the most expensive friction point in the business
• Design the operating model that removes it
• Build and embed the cadence, workflows, and data so results stick
The focus is always on execution that compounds, not short-term fixes.
We operate as a Growth Operating Partner.
That means we don’t just recommend what to do. We help build how growth actually runs day to day, alongside your team, until the system works without us.
Our goal is capability, not dependency.
That means we don’t just recommend what to do. We help build how growth actually runs day to day, alongside your team, until the system works without us.
Our goal is capability, not dependency.
Yes. Always.
We embed with leadership and operators so the system works in the real world. When specialist skills are required, we bring trusted experts and manage delivery end-to-end.
Everything we build is designed to be owned and run by the business.
We embed with leadership and operators so the system works in the real world. When specialist skills are required, we bring trusted experts and manage delivery end-to-end.
Everything we build is designed to be owned and run by the business.
Most firms optimize parts of the business.
We build the operating system behind growth. We don’t sell tools, push frameworks, or leave decks behind.
We design and install the structure, execution rhythm, and governance that make growth repeatable.
We build the operating system behind growth. We don’t sell tools, push frameworks, or leave decks behind.
We design and install the structure, execution rhythm, and governance that make growth repeatable.
Pricing is scope-based and outcome-led.
Each engagement is structured around clear deliverables and the implementation required to achieve them, with defined exit criteria at every phase. Proposals include a practical 12-month value and payback view so expectations are aligned from the start.
No open-ended retainers. No surprises.
Each engagement is structured around clear deliverables and the implementation required to achieve them, with defined exit criteria at every phase. Proposals include a practical 12-month value and payback view so expectations are aligned from the start.
No open-ended retainers. No surprises.
We specialise in human-led services businesses where growth is delivered by people, judgment, and execution - and where too much value is still lost to manual work.
This includes professional, technical, industrial, and field-based services such as law, wealth and asset management, engineering, construction, managed services, and other B2B services businesses.
These environments are often the most ripe for automation and AI-driven optimisation: not to replace people, but to remove manual drag, improve decision-making, and allow teams to focus on higher-value work.
If growth breaks because human-led execution doesn’t scale, we can help.
This includes professional, technical, industrial, and field-based services such as law, wealth and asset management, engineering, construction, managed services, and other B2B services businesses.
These environments are often the most ripe for automation and AI-driven optimisation: not to replace people, but to remove manual drag, improve decision-making, and allow teams to focus on higher-value work.
If growth breaks because human-led execution doesn’t scale, we can help.
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